One of my recent music trade publications recently had an editorial about how the large market for used musical instruments was adversely affecting the dealer's new product sales.
Incredibly, this editor stated that, "Until the industry transitions to building less durable products, there doesn't seem to be much that can be done to curtail the interest in used gear".
Let me get this straight. The way to build long term relationships with customers is to provide products of lower quality! Respectfully, I disagree. Here's what I see happening:
1) The customer buys the "less durable" product and to no one's surprise, it fails.
2) The customer returns to the dealer to have the product repaired and is told that the product is unrepairable.
3) The dealer loses the customer, who now is engaged in a campaign to tell everyone that the dealer only sells junk.
4) The customer begins searching for a viable used alternative, because "They don't make them like they used to".
I'm no rocket scientist, but the "Used gear problem" doesn't seem all that hard to fix.